Diamond News and Blog

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Harnessing both Body and Mind for Success in Business

Knowledge and optimism are two vital fluids in the machinery of innovation and entrepreneurship. Knowledge gives us the vision to see gaps in the market where our innovation could fit and optimism gives us the drive to see those ideas through. Those heady moments when...

DIY: Small Business Marketing

Many businesses launch full-blown, complex marketing plans. Some even devote entire teams to oversee the details. As a small business, you may or may not have the time, inclination or resources to divulge into such a byzantine plan for your own business. However,...

A Guide to Advertising your Jewelry Store on Facebook

Facebook, the world's largest social media platform, has more than 1 billion monthly active users. If someone has Internet access, then there's a good chance they have a Facebook account. With so many people using this platform, this is your opportunity as a retail...

7 Tips for Projecting Credibility in an Instant

You’ve got smarts and skills in spades, and you’re brimming with potential. Still, in a high-speed, hyper-competitive business world, you have little time to make a big impression. You have to project credibility in an instant or risk being overlooked or rejected....

United Airlines: Lessons for The Retail Jewelry Industry

Airlines have never been known for their exceptional customer service. Ever since the 2008 recession, airline companies have cut one amenity after the other in an effort to lower costs amid squeezed margins. However, the recession (thankfully) didn't last long, and...