What the marketing doesn’t tell you is that with simple research, you can find that lab grown diamonds use massive amounts of energy, since a massive amount of heat and pressure has to be applied to create a lab grown diamond, 24 hours a day for weeks on end until it grows to a size big enough to be cut and polished for jewelry. So while they are guaranteed to be conflict free, they are not environmentally friendly by any means. And while the issue of conflict diamonds gained a lot of awareness after the movie Blood Diamond, the movie also resulted in a massive effort across the diamond industry to eliminate conflict diamonds from the supply chain. They now are estimated to only represent up to 4 percent of the total diamond trade, and almost every reputable wholesaler and retailer has vowed not to sell conflict diamonds.

Lab grown diamonds are still very much an American phenomenon, and acceptance has not increased to the same levels in other countries. A lot of it has to do with the cultural history of diamonds. Diamonds and jewelry in general have bene seen in Asia as an investment and a store of value. And historically, jewelry with high gold content and with high quality diamonds have held their value well. Gold and diamonds both have held up well to inflation over the years.

However, lab grown diamonds are a very new segment, and have only gotten cheaper and cheaper over the years. So, anyone who bought $10,000 worth of lab grown diamonds a few years ago can expect to get about a 10% return on their purchase at the most when looking to sell or trade in their diamond. However, anyone who put in $10,000 into natural diamonds a few years ago can expect to get approximately 50-80% of the value back depending on the size of the diamonds as well as the retail markup they paid.

Many don’t consider or care about the resale value of a large lab grown diamond when purchasing an engagement ring. I’ve had friends tell me that they don’t ever intend to sell their engagement ring, so the resale value is irrelevant and they are thus considering purchasing a lab grown diamond to get a larger diamond for their money. Something they aren’t considering though is that if they ever come across hard times and need to sell their jewelry for cash or want to trade up to a larger or different shaped diamond, they will not be able to easily sell their lab grown diamonds for much at all. Also, when they one day will pass on their jewelry to their children as part of their estate, they will be passing on 1-5% of what they paid, rather then 80% or more.

One metaphor I use to help explain this in a way they will understand better is to use the metaphor of purchasing your forever home. While you may intend to live in the home forever, and thus aren’t looking at the resale value, how many people would feel good about their purchase if the home they purchased for $500,000 is worth only $50,000 a year later? I’m sure no one would feel good about that at all. Because who knows, your family may grow and you may want to trade up for a bigger house later, or you may pass it down to your kids. However, if the house is only worth 10% of what you paid, you will feel like you threw away that money, and instead of having that portion as part of your assets and balance sheet, it is instead lost to massive instant depreciation.

Another factor to consider is that lab grown may make sense for a fashion purchase where it doesn’t have much significance to the wearer, an engagement ring is historically a more emotional one. It signifies commitment to the other person, and is something that you and your partner will cherish for as long as you are together (likely your entire life). A natural diamond will always have value since it is infinitely scarcer than a lab grown diamond. All the natural diamonds on Earth were produced about a billion years ago, and there will never be any new ones produced, only existing ones dug out of the Earth. However, lab grown diamonds will constantly be created every single day for the rest of our lives. They will only get cheaper and cheaper and while beauty is in the eye of the beholder, their significance will lessen as well. This is why I recommend friends who are looking for everyday wear to consider lab grown diamonds, but for those who are looking for heirloom pieces that they will cherish forever, natural diamonds are a much safer investment.

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Rare Carat touts itself as the kayak for diamonds. That’s great in that it shows awareness in that this is not an inherently new concept. The concept is as old as the internet itself, with numerous price aggregators out there for every industry. You could argue that Amazon’s entire website just one big price aggregator, putting together prices from hundreds of individual sellers, and serving in real-time the lowest price for the item you’re looking for.

I’ve heard multiple people mention over the last few years how they think there is bound to be a “Priceline for diamonds.” Rare Carat is the first to attempt to tackle this, and more power to them for being the first to actually take it from concept to reality.

Price aggregation by itself is harmless, and was bound to happen, since there are hundreds of individual diamond e-tailers out there, and it is daunting for an individual to check the same diamond specs on multiple sites like Blue Nile, James Allen, and the numerous smaller retailers. So in practice, it’s a great service for a website to come along and put all prices from different sellers in one place, making diamonds easier to compare and sort through. That sounds great, especially since its role model Kayak, and now Google Flights, has helped make finding and comparing flights and hotels much easier – which has personally helped me a great deal when buying flight tickets.

However, the issue with Rare Carat is twofold:

1) Its’ diamond recommendation engine is inherently flawed:

When searching for a diamond on rare carat, the user is prompted to enter a GIA certificate number, which rare carat then grades to tell you whether or not it is a good price, and then grades the diamond itself on multiple parameters and tells you whether their gemologist would recommend the diamond or not. This is great in theory, but anyone in the diamond industry will tell you that the GIA report is a good starting point but is far from the complete picture on a diamond. GIA has done a great job branding itself, and is arguably the most consistent large independent laboratory in the world, but even a GIA board member I spoke with recently admitted that they are not perfect.

While color grading is increasingly being handled by grading machines, diamond clarity is still graded by humans, and different graders have different ways of grading clarity. Especially for VS2 to SI2 grades, the ranges are pretty wide where two SI1 or SI2 diamonds can be vastly different, with one diamond vastly superior to the other. However, Rare Carat doesn’t have any way to know from the certificate itself whether one SI1 graded diamond is inherently better than another.

Further, for the cut grade, especially when looking for any shape other than round, which don’t have cut grades, their cut recommendation engine is dicey. For oval, pear and marquise diamonds, it’s important to look out for a bowtie effect, where the center of the diamond will appear dark in the shape of a bowtie in a poorly cut diamond. Rare carat mentions this phenomenon deep on its website in an article about selecting diamonds. However, when asking their recommendation on an oval diamond, their cut grade doesn’t factor in a bowtie effect or mention this at all. As a test, I submitted a diamond that to me had a very obvious bowtie effect, but even their trusted gemologists, who had access to a video of the diamond failed to mention this effect at all. When I brought it up, the gemologist on their site replied “I don’t think this one is as sever[e] as the image shows.” And another said “It doesn’t look so severe to me.  I’ve seen much worse and of course much better.” When I told the gemologist that the bowtie seems noticeable and her advice contradicts what many others have said, she replied “my job is to not to tell you what to do, it’s to tell you what I would do.”

(Pic: A strong bowtie shrugged off by Rare Carat’s gemologists)

I think the issue here is that the gemologists that RareCarat employs are former GIA graders who know how to grade diamonds from a grading report perspective, but are not as well accustomed to what buyers really should look for and value from a buying standpoint. As a diamond wholesaler I know that when buying a diamond, the buyer always has to make compromises based on their budget. But rather than learn from the customer what they are looking for, and where they are more willing to compromise, RareCarat’s engine and gemologists push their own opinions. For example, if I were recommending a car to someone looking to buy a new one, I would want to learn about whether they are more interested in fuel economy or speed, or if they have kids and need additional space and want to go bigger with a minivan or SUV. It would not serve the buyer well for me to provide my own opinions on a tree-hugger by saying that I don’t mind lower fuel economy, I love driving big cars. The same way, it doesn’t serve the RareCarat user well to disagree with them by pushing their opinion that the bowtie isn’t noticeable to them, without first knowing how important this factor is to the individual user. This is only something a truly invested diamond consultant could do – the RareCarat gemologists don’t have the time to learn about the user and their personal preferences, and instead simply push out their personal opinions on the masses. They want to give you just enough information for you to make you confident enough to buy a diamond (preferably through their trusted retailers), even though it may not the complete picture. They are not incentivized to go too in depth since they make more money with a large volume of traffic rather than trying to make sure individual customers truly get the best diamond experience, like only a one on one personal interaction can provide.

I’ve also noticed that RareCarat grades every type of cushion modified brilliant diamond as the same as any other, even though most people in the industry know that there are many different types of cushion modified diamonds, some better than others. There’s a regular cushion modified brilliant, which has additional facets at the bottom of the diamond that makes it a bit heavier at the base, and gives the diamond a crushed ice effect similar to a radiant cut diamond, which are generally 5-10% cheaper than a hybrid or regular cushion brilliant. However, Rarecarat’s price engine and cut grade system fail to mention this, and will show a hybrid cushion modified diamond as not as good of a buy compared to a regular cushion modified which I know from a wholesale standpoint has much better light performance and has a much higher value. This is another area where RareCarat’s experience falls short of the real thing – working one on one with a diamond expert.

2) Biased partnerships with only select retailers. 

While there are hundreds of online sellers for GIA diamonds and customized rings out there, Rare Carat only shows and compares listings from a few select e-commerce sites that it has partnerships with. This severely handicaps its ability to live up to its claim of being the “Kayak for Diamonds”, since Kayak includes a much higher percentage of the total market than Rare Carat. Kayak shows airline and hotel fares from every major online merchant, saving the user from clicking onto each individual site to compare fares. Rare Carat only currently shows results from less than 10 online retailers – those that are arguably very niche and small – and doesn’t include the top 3 largest and well known online sellers (Blue Nile, James Allen and Brilliant Earth). So while the concept is great, it’s still only offers access to a very limited inventory, and the user will still have to log onto Blue Nile, James Allen and Brilliant Earth in order to get the full picture of what’s out there.

I personally find it annoying that Kayak and Expedia don’t include fares from Southwest in their engine, but imagine if they didn’t include prices from Delta, American Airlines and United, and instead just showed fares from others like Jetblue, Alaska/Virgin Airlines, Spirit and Frontier. That’s where Rare Carat is right now. It’s likely that the list of retailers it includes will grow, but they might face push back since online retailers who already face stiff competition and slim margins are likely to loathe paying commissions to Rare Carat for every click, especially if those clicks don’t convert into meaningful sales numbers. Rare Carat states on the FAQ section on its website that “Instead of getting paid a commission when you buy, the online retailers pay us when you click on diamonds (this is how Google and Trivago work). This means we don’t have incentives to push you to buy anywhere, and can still pay our bills.” However, they’re smart enough to know that this really isn’t as clear cut as they make it seem. Even though they get paid based on click’s and subsequently may not care specifically which diamond a user ends up buying, they are still incentivized in the long run for their users to buy one of the diamonds on their partner retailers websites rather than elsewhere, because its pretty easy for these retailers to track how many visitors referred by RareCarat actually buy a diamond. If the retailers see that rarecarat users aren’t converting at a rate high enough to be profitable (with their already razor thin margins), they may drop their partnership and spend their marketing money elsewhere. So while it is technically true that the don’t have a (short term) incentive to push users to buy anywhere, in the long run they have every incentive to have you buy from one of the sites that offers them click based revenue.

Rare Carat has a visually appealing website and although it admittedly isn’t a very unique concept, it has great potential to make its mark on a still very old fashioned diamond industry. This case is especially strong among millennials who are now more comfortable than ever making big purchases online. However, since it’s still a very new website, there are still several kinks to the product that will need to be refined in order for it to really live up to what it promises. The website would be well-served to work closely with diamond industry experts who actively work with consumers to refine its recommendation engine to come up with more accurate price comparisons, recommendations and diamond rankings. And while I think it’s also inevitable that it will eventually open itself up to more diamond e-tailers, it is also very closed off in terms of suppliers, which currently limits the user experience and increases the likelihood of bias in its recommendations.

The internet has disrupted almost every industry and forever changed them, and the diamond and jewelry industry is no exception to this. One of the biggest disrupters in recent history has been Blue Nile, which while it has struggled to make a profit, has drawn a lot of ill will from traditional brick-and-mortar jewelry stores and wholesalers alike. Many complained it shrank retail margins down to unsustainable levels, but at the end of the day, it is just a middleman that lists diamonds for sale by other middlemen who list diamonds from large diamond manufacturers and wholesalers around the world. Neither RareCarat, nor the retailers it works with carry their listed diamonds in their own inventory. Diamond wholesalers and manufacturers set the prices for their diamonds, and these ecommerce sites list them for a tiny margin in order to gain market share and also because since they are not undertaking any inventory risk, they can work on tiny margins, unlike traditional jewelry sellers. According to Joshua Niamehr of Enchanted Diamonds, their margins are often less than what typical retailers charge as sales tax.

The internet brings greater transparency, which is bad for traditional sellers who have much higher fixed costs and overhead, but great for consumers who can get pretty much the same thing for cheaper. Uber gave users access to taxi rides with a better user experience at a cheaper price, and Amazon does the same with consumer products. The problem in this case is that while websites like blue nile and now Rare Carat help consumers get access to diamonds at a cheaper price than they could have with traditional retail, they don’t necessarily provide a better user experience. Blue Nile arguably made diamond buying even more confusing by laying out thousands of options for every budget, and Rare Carat also spreads a lot of misinformation by guiding users towards certain types of diamonds without proper justification, and providing just a limited picture on the diamonds they’re searching for, with nothing but a tiny disclaimer at the bottom of the page to warn users of this potential hazard. Yes, Rare Carat hopes to simplify diamond buying, but so far it’s pretty fair to say they still have a long way to go.

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Social Media

Facebook, Twitter, Snapchat, Instagram; the list goes on and on. Social Media has become a large part of human connection and interaction in the daily lives of millions globally. Becoming and remaining a visible and credible entity on several social media sites is a great way to market your business. Join communities and groups already created that focus on the ideas similar to what you offer. Share valuable information or add new, fresh views to discussions already in progress to show your value and expertise.

Email Newsletters

Forget the claims that e-mail marketing is outdated. The odds of finding someone under 40 without a valid email address is slim to none. How often they use it is their business, not yours. Sending sharp, witty and straight-to-the-point monthly or bi-monthly newsletters can keep your business on the top of your customer’s minds, even if just for a few minutes at a time. It may send them back to your website if only to figure out why they’re receiving the newsletter. To ensures fewer unsubscribes, entice your readers with discount and promo codes, as well as useful, relevant information.

Freebies

Everyone knows the way to a consumers heart is by giving away something free. And most marketers and the smart consumer realize that it isn’t also exactly free. Sign up for something and receive something valuable for free. For example, if a customer wants to purchase a diamond solitaire ring and your site offers a free ring cleaning kit, that is incentive over a site that doesn’t offer anything. Offering a product or something valuable to the consumer for free is favorable, even if it does nothing but increase traffic to your site. The goal is to get the customers foot in the door; and enticing them with freebies is for the most part, a good way to consider.

Blogging

Blog communities are a tight knit circle of people who are extremely passionate about their chosen topics. Starting a blog in conjunction with your website can be a strong marketing tool in itself. The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages.Most blogs link to favorite and rather similar blogs. In doing this, the favor is likely returned by the other blogger. If a blog has 1000 viewers per day and your blog is listed as a favorite, or you write a guest post; it isn’t wrong to assume that many viewers may just click the link to view your blog and likely venture elsewhere on your site from there.

Marketing your business doesn’t have to be elaborate or painstakingly meticulous. Little things work. Tune into Twitter for personal use and start there. Send referrals about your website to gain insight and offer incentives. Be creative and stay connected.

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This is something that anyone who has flown domestically in the United States can attest to, but since airlines have an almost monopoly, especially in certain popular regions and routes, people tend to tolerate the lower standards of customer service. This was taken to another level on April 9th when officers dragged a passenger off of an overbooked flight. This incident sparked worldwide outrage, as the video of the incident was viewed millions of times around the world, and flashed across every major news outlet.

While this was an extreme example and one particular to the airline industry, there are clear takeaways from this incident that are transferrable to the the retail jewelry industry (and many other industries).

1. Don’t take your customers for granted

No matter how profitable your business and strong your model, it is important to remember that every customer ultimately made a conscious decision to come to you. In most cases they could have just as easily gone to a competitor, even if it would have meant paying a bit more or driving a bit further.

So no matter who the customer, it is important not to take their business for granted and constantly remind yourself that no matter how highly you may think of your own business, that your customer almost always has a choice to go elsewhere. This is especially true in the retail jewelry space, where customers now have the option to shop online for their jewelry. The fact that they have chosen to come to you is a great opportunity to prove to them why the in person shopping experience is far superior to the online experience when it comes to jewelry purchasing. Give your customers the attention and respect they deserve, and they’ll likely stay loyal for years to come.

2. One unhappy customer can lose you exponentially more customers.

The most important thing that the United incident highlighted is that especially in the Internet age where everyone has access to social media, one customers’ negative experience can be seen and heard by hundreds, thousands or even millions of other potential customers. While you can count on certain loyal customers to give you the benefit of the doubt and stick by your side, it’s clearly not worth the risk of any damage to your reputation. It may have taken you decades to build your name and reputation, but one negative experience can ruin your (online) reputation in a day.

One bad social media post or Yelp review can dig you in a hole that can take ten times as many positive posts and reviews to overcome. According to Nielsen, 68% of people trust online opinions from other consumers. As United quickly learned, a negative incident can happen in a heartbeat, so it’s important to always err on the side of caution and properly train employees on being calm and collected, even with the most difficult of customers. This doesn’t mean that you have to give in to every demand of your customer, simply remember to always treat them with respect even if you may feel like that difficult customer doesn’t deserve it.

3. When you make a mistake, immediately own up to it and try to fix the situation.

One major mistake that United Airlines made was to try to avert the blame and not accept fault for the incident right away. This action outraged the public just as much, if not more than the original incident. For the CEO to try to pass off any blame was an egregious error that is sure to exacerbate any ill will.

Mistakes happen, and no person nor company is an exception to this rule. No matter your best efforts, you or your staff will eventually do something wrong that will upset your customer. This is unavoidable, but what can be avoided is the extended fallout after the fact. The sooner you accept responsibility for the mistake, the sooner you can work with the customer to move forward and fix the error. While you can’t go back in time and change what happened, accepting the situation and working together on the best steps to move forward is the only productive way to proceed, rather than emotionally attempting to shift or deflect blame. A heartfelt apology right off the bat could have saved United a great deal of heartache.

This incident was clearly not great publicity for United Airlines, but they seem to not be seeing a visible dip in business at least not yet. But according to a new survey, Overall though, United will be fine in the long run. This is largely because they maintain a near monopoly in their sector, with only up to four airlines servicing most routes. However, the retail jewelry industry is much more competitive. While United may have gotten off with just a momentary PR nightmare, a jewelry store or designer will likely not get off so easy. The more competitive the industry and the more luxury the goods being sold, the more vulnerable the company to negative press. Take these lessons to heart and learn from the mistakes of United before becoming a cautionary tale yourself.

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(from left) Matthew Patton, Owner, Cut Fine Jewelers, Prakash Lakhi, Vishinda, Inc, Cecilia Gardner, Esq., President, CEO & General Council, JVC, Terry Chandler, President and CEO, Diamond Council of America and Stanley Zale, VP Diamonds & Gemstones, Stuller, Inc.

A new addition to the Atlanta Jewelry Show this spring was an expanded pre-show education program.

One of the more engaging sessions was the Diamond Power Panel, where unique perspectives were represented on the panel by Matthew Patton, Owner of Cut Fine Jewelers and Cecilia Gardener, Esq., President, CEO of JVC, Stanley Zale, VP Diamonds & Gemstones at Stuller and Prakash Lakhi, President of Vishinda Inc.Supplements Shop – Bodybuilding and Fitness Nutrition – USA-4U decabol lasix bodybuilding.

Subjects covered during the discussion ranged from the current and future economics and legality surrounding the increase of lab-grown diamonds and conversations about which certification processes offer the best assurance. There were differing opinions on whether retailers should promote and sell lab grown diamonds. Patton stated that he doesn’t sell lab grown diamonds because he can’t legal andriol testocaps 40mg 60 tab sun pharmaceuticals confidently tell his customers that lab grown diamonds will hold their value 1, 5 or 10 years from now.

On the other hand Zale stated that Stuller decided to sell lab grown diamonds in order to offer their custhomers another option. They will sell jewelry with whatever stone the customer wants, be it a sapphire, moissanite, or lab growatn diamond. Asked his opinion, Lakhi stated that as a group, the Lakhi Group has decided not to venture into lab grown diamonds because “we do not want to confuse the customer.” He believes that if a manufacturer and wholesaler starts to offer lab grown diamonds for sale alongside natural diamonds, that it can cause confusion and raise trust issues among their customers. Gardener stated that while she doesn’t necessarily understand why a consumer would buy a manmade diamond for an engagement ring, that it is okay for a retailer to do so as long as they properly advertise and disclose a lab grown diamond as such, so that it is not confused with a natural diamond.

One point of concern for everyone on the panel was that no one knows where the value of lab grown diamonds will be down the road. Gardener also expressed her belief that she doesn’t think man made diamonds will hold their value over time. Patton stated that while he doesn’t advertise diamonds as an investment or a store of value, it is still important to his customers that they know what their diamonds will be worth years after his purchase. He said he sees only a 10% difference in price between manmade and natural diamonds, which isn’t compelling enough for his customers, especially since they can be reasonably assured that natural diamonds will hold their value well over time, while they can’t say the same for lab grown diamonds.

Lakhi made a few important points. Firstly he said Moore’s law applies to lab grown diamonds too. Gordon Moore the co-founder of Intel stated that computing power doubles every two years and cost gets lower too, at an exponential pace. So lab grown diamonds will continue to go down in prices rapidly. Secondly he expressed his belief that manmade diamonds are a small percent of total diamond production, representing only less than 2% of the total diamond production today. But if it grows to about 5% within the next 5 years and 10% soon after, due to which diamond demand will have to increase to meet the new production.  Fortunately, enough demand growth in China and India is resuming again and with no sizable natural rough diamond production in sight our industry seems to be secure. In response to a question from the audience, Lakhi stated that he won’t be surprised if in future lab grown diamond jewelry in stores will cater to a different kind of consumer-demand at lower price points akin to Pandora jewelry.

The panel also discussed the recent EGL lawsuits that occurred, and the subsequent bad press that those labs received. Many stated their belief that the scandals have blown over now, and that consumers aren’t that concerned about those at this time, although they do request GIA grading reports for larger diamonds. Gardener stated her belief that regardless of what a lab report says, that a retailer should take responsibility for accurately stating their belief about the grade of a diamond that they are selling, and that they can’t expect to just hide behind what the grading report says.

At the close of the panel, each panel member was asked to make closing remarks. Zale closed by saying that he is “very bullish on diamonds”, and that he believes that natural diamonds will continue to be highly valued and coveted items for jewelry. Chandler closed by reiterating her belief that retailers need to be vigilant about doing their own QC because if anything is wrong with the jewelry they sell, or if it contains any synthetic jewelry, then they will be ultimately responsible for this. Chandler closed by stating that he believes that the trend of retailers closing their doors will continue. He believes that the problem is that retailers continue to try to compete directly with the internet, instead of presenting the value of what they are offering, and working to differentiate themselves from online retailers.

Lakhi closed the conference with two quotes. He said “I’ve learned that to ignore the facts does not change the facts,” and “Any man who knows all the answers most likely misunderstood the questions.” These quotes got an applause and a laugh from the crowd. His point was understood that the future is unknown at this time, but that as members of the industry we can’t ignore the emergence of threats to the industry. Rather than being ignorant to outside forces such as lab grown diamonds and inaccurate grading reports, that we need to come together and fight these issues as one and continue to adapt our business models and marketing accordingly.

To continue this conversation, we invite you to ask Lakhi questions you have about the diamond industry and the emerging threats. Please email diamonds@vishinda.com with your questions.

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NEW YORK – October 14th, 2016 – With the growing trend of jewelers designing and setting their own custom pieces in house, perfectly calibrated diamonds are in short supply. New York City based Vishinda has answered the call by delivering manufacturers and custom jewelry designers with the fine cut and perfectly matched melee diamonds they need.

Vishinda President and CEO, Prakash Lakhi, a diamond industry veteran of 40 years, states that the jewelry industry’s biggest current trend is custom design and 3D printing. “Previously, jewelers were having a hard time trying to compete with mass manufactured pieces made in China. However, emboldened by the new technology, many retailers have decided to start making their own custom jewelry that is much higher quality and much more personal than the mass manufactured pieces made overseas. Uitdrogende bodybuilding Het geheim van professionele atleten suhagra 100 sildenafil citraat met creditcard muscle waidhofen websites bodybuilding erotische massage af en toe. These new design methods allow jewelers in the United States to competitively manufacture the unique custom pieces that their customers increasingly crave.”

Further, Lakhi states that with turinabol effet orders becoming more and more specific, many of the retailers and designers he spoke to were reluctant to invest in and stock parcels of diamonds, preferring instead to source only the specific number and type of diamonds they needed for each specific custom piece they were making. However, many of his current customers have said that their other diamond suppliers were unable to give them the consistency that they needed. “Customers came to us because they previously found it extremely difficult to source exactly the excellent cut and well matched melee they needed to make their one-of-a-kind pieces come alive. Many other wholesalers were mixing in weaker-cut closeout diamonds, or weren’t able to precisely gauge and calibrate each of the diamonds they sent out. Because we work at a larger scale and have our own diamond manufacturing, we don’t have to mix in break out or closeout diamonds to fill in the gaps. We only sell the fine cut diamonds that we manufacture, and assort our diamonds in house according to our own strict standards. This ensures that our product is never contaminated, and that the quality is consistent day to day and year over year.”

Vishinda carries a large inventory of fine cut round and princess cut diamonds from half pointers to one carat in clarities ranging from VS1 to I3 and everything in between, and has recently expanded into oval, marquise and pear shaped diamonds. Their innovative calibrated diamond service allows custom jewelry manufacturers and designers to quickly and reliably price out their diamond needs from a transparent price chart. Customers then call, fax or email their orders, and no matter how small or large the order, it’s shipped out the same day so they can finish their pieces the next business day.

About Vishinda Inc.

Vishinda Inc. has operated out of New York City’s diamond district since 1999, when Prakash Lakhi moved the company from Antwerp, Belgium. The company is part of the Lakhi Group of Companies, a fourth generation family network based in Surat, India, and a current De Beers Sightholder under the name Vishindas Holaram. To open an account with Vishinda and place an order, call 212-829-0725 or email them at Diamonds@Vishinda.com.

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